paper

today one thing went wrong after another! firstly i found out you can't put your own paper in the A4 printers at uni, then i find that the paper we we going to use in the a3 printer is 10gsm under the minimum weight. So in the end i have printed the a4 sheets all at home, but having to do it though my PC not my mac cos for some unknown reason it comes old pale through when i use the mac to print, even though they are connected to the same printer! so i have had to download a trial version of Indesign onto the PC in order to print them, I would have printed them via PDF format but you cant adjust the scale of all of the a4 prints to 95% you can only do stuff like scale tp page which is no use. Whereas on indesign you can set the scale at whatever value you like.

Website

The images are all the ones we will use for the yellow one we are going to have a stack of letters but i think we need to photography that and for the stickers one i think we are going to photograph that. But basically i think this is the rough layout. I will add the extra two pages in a mo, the We are curious page and the page that opens when you click on are you curious? to get you to fill in your details.

White verisions which i think we will go with 

I thought i would try the coloured ones but i really don't think they work as well

cake boxes

Don't ask me why but after Sarah spoke to us  today I wanted to try and find a more unusual cake box design, i know we probably won't have time to use this one but this it what i came up with and i have tested it in my green card.

Its not perfect but its pretty much there!

Green card attempt

First testers

shopping

today was good, we went shopping for materials, met up in the flagship paperchase and brought card for the cake boxes. Jen showed us some tester stickers she has done with the typographic done with letteraset which was a good way of getting the type on the stickers cos we cant seem to find anywhere that sells circular stickers that we can fit through a printer.  We have decided to resize the letters so that they are more similar sizes and not becoming half of the size of the pervious one.  We are going to print the address size through the computer and the inside main but using screen printing.  Only thing i'm not sure of is how we will print the sheets smaller than a4 through the printer and get it too be correct, actually wait you could just center it and give it a boarder then you just crop it and it will be in the middle, so long as there is a bit of give inside our printers are a bit off. 

so far 

Beer bottles are designed, just i need to give everyone there drink! 

letter folding and layout is design, just jen needs to resize them.

Cake box net is designed, we aren't entirely sure how we are doing the circle bit inside i think we are just printing the website on it in black. but we shall play with that.

With the stickers we are going to letteraset the ones that go on the cake box, and create some using that method. And the ones we want were you can peel and reveal we are going to create mock ups of cos we can't do them in reality. I think we should also photo some sticker sin the environment for the presentation.

I think me and julia are going to try and do the website over the next few days.

Liz has designed some postcards too which are good.

The posters we have the concept for and Liz really likes her one to have, and they could be put inside the bus.

We are going to start the presentation side of things next week.

I started looking for images of buses which we could had the curious brand on to the side of.

I am going to try and do some spray painting somewhere too.  

I think we are all going to try and make our outcomes over the weekend, or as many of them as possible.

I need to also do VCT at some point, but this project is way more fun! I'm not sure if we will need to come in on friday i think we can work that out tomorrow, not sure if some people also have work on fridays, but the screen printing room is open til 8pm tommorrow so hopefully we could get that done all tommorrow as it s only 2 colours we need to print 

i think things are looking up! woo somehow today everything seems to be coming together we have final drafts of more or less everything which is good. 

bugger

hmm hmm hmm today reminded me of why i normally try to avoid group work, personally i don't like the fact that we are still testing stuff and disagreeing on things.  i think it would work much better if we spilt into 2 groups, as it would be easier to communicate and decide on things with just one other person, but no one else seems that keen on that idea. We resolved some of the issues but i think person weren't happy with decisions and so thats why i thought it would be good to go into 2 groups cos they we could just do both versions.

the bus idea is nice odd a little strange, but i think we could make it work.

Looking forward to seeing some more on the cake box idea. 

I personally prefer the dynamic lines you get with the letter folding me and julia found.

i dont know how we are going to do any embossing or screen printing considering we don't have a decided layout for things, and no one seems to be pro active in learning how to emboss or screenprint at uni or go and do some testers.

I was hoping that thre would be more than 3 letters in each letter, i think it could work but i dunno.

I am hope things will have improved by wednesday,  i think atm i am having issues with trusting that others will have thing decided by wednesday.  i would love for it to be like everyone has final mock ups. 

more testing!

julia's lovely tests - msn is great for communicating and testing!



left or right? or right right? and left left? of left right? just a few of the questions me and julia have been considering this evening. I have realised that tomorrow we really need to make some decisions on some of the elements of our design. Such as:

the web address

+ will it be www.areyoucurious.com

OR

+ www.curious.com

or will it be .co.uk??

Do we all definately like the colour scheme of pink, blue, green and yellow?

HELVETICA or ROCKWELL! the battle continues. personally i think both work, we could use both like rockwell for logo and helvetica for body copy.

Are we each gonna create one of the campaign ideas, create the grid layout, type size etc then pass it on? 

Are we going to have the strips revealing peoples work?

Does the slogan on the website page for each campaign need to relate to the product or be the same through out so 

+ 5 days until curiousity gets the better of you

OR

+ 5 days until the good things are brewing

+ 5 days until the cookie crumbles

+ need to decide on line spacing and kerning

Curious or curious? capital or not

Taking the dot off the i playing with the i in some way.

The use of the colours We are/ are you in black then curious in the colour? yes or no!

Testing, testing 123

Tester beer label inital ideas, working with the idea of revealing part of the designers work, within the strips.

for the real one i would have the image flush with the background, so no obvious boarder around it.

Testing helvetica and rockwell type on a website setting.

Poster/letters

Development

Had a meeting yesterday with Sarah, went better than expected, we felt like we were maybe a bit behind, but she told us we are on track and answering this brief well with our response, over the weekend i need to test out some of our ideas for monday. So that we can then start to perfect them.  

Things we decided on thursday

our forum name is curious and our campaign will start off asking "are you curious?" and end with "we are curious"

Our campaign will run over a length of time ( maybe a week? with one campaign idea happening each day, leading up the the launch of the website. Each day the website homepage/splashpage will relate to that days campaign in a curious way.

Our campaign will focus on show parts of work, odd information about our designers to get people wondering.

Our outcomes will be the following

1.webpage/splash page for each day of the campaign.

2.Pass it on letter

3. Stickers by tube stations

4. Cakes

5. Beer bottle labels, on beer at design conferences

6. Something to do with street lights, and blocking out parts of the light to read a message

7. Maybe posters?? not sure 

 

One will be revealed each day, building up to website launch.

so this weekend i am going to test out some of the logo ideas and apply them to website or beer bottles, this will help us decide on the colour scheme and typography. So we can see which looks best, atm we are debating between heveltica nue and rockwell. and for colours we are thinking along with black and white for backgrounds, to have pink green and yellow i think it was?.. all quite bright.

To be honest i don't really mind what type or background colour we use, i don't think we are going to get marked on stuff like that, basically just go with what works and looks right, and i think thats hard to tell without doing testers. 

I still feel like we are going to be very pushed for time, but i am hoping that by monday will will have some strong examples and we can then start to do some real pieces. 

In terms of the "work" that we are going to be revealing in our campaign, we thought that we could just use our own work or any work we find on the internet. I just had an idea, we could design 4 of each idea. So there would be 4 very similar versions of the letter, 4 of the stickers, 4 of the cakes etc so that we each have pieces we have design for our portfolio and it would contain our own work making it more relevant. All the info on them would be the same, just maybe the birhgt colour is different and the "work" being revealed. But we basically stick to a strict layout out, size, colour scheme. So if one person for example was to design the gird for the letter and creates an example, and then passes that on ( practicing what we preach) to the rest of the group, then we can have a consistent and equal, yet slightly different set of outcomes!  i don't see any reason why that shouldn't work and solve some issues.

Are you curious?

thats all i have to say on the matter.