Below are two pages showing my current whereabouts with design, I think I have:
+a mark
+a name plus chosen typeface and size
+subdividing and wayfinding
I think the mark and the type show be used interchangeably so you would have to use them both together, and the position of the logo could be below or next to the type, I also tested it small just to check that it doesn't lose its meaning and become to unrecognisable when small.
I have chosen my 3 shades of blue that i think are right for the brand on the second page. And on the page below i have the colours and use of the sub categories for organic, inorganic and physical chemistry.
To test out variations on my idea I done some quick tester business card ideas below.
I am working with Dan to create a 3D environment to show some of my designs this is what it looked like after 30mins or so of us getting initial ideas down onto Maya.
After speaking Orlagh she said that Futura typeface for the logo could be a bit dated and so i looked up similar typefaces and found which ones I had on my computer and tested them out, favourites are the top one (futura) second down (hevetica neue) and the bottom one.
Testing colour combo's of the logo, if i do it the lighter colour it might clash with the blue for the inorganic chemistry.
Some simple postcard design ideas that incorporate the subdividing of chemistry by colour.
To explain my logo better I have showed in three stages how it is the coming together of 3 separate hexagons that overlap, I also tested putting the RSC inside the logo. After speaking to Steve I think i have decided to scrap the RSc part of the logo idea as from re reading the brief i actually just need to rebrand the building, not the society. And one of the problems with the RSc idea is that the important part, the chemistry is the smallest character. So i might just have name the nucleus and the strapline underneath.
After speaking to a chemistry student and speaking with Sarah Temple I decided to use the name "The Nucleus" with the strapline "royal society of chemistry centre" which i thought find well together being that the nucleus of something is the centre where things meet. I also learnt that chemistry can be spilt into organic, inorganic and physical and that the colours you would associate with them would be green, blue and red, and so i've tested working this into my design idea. Was testing if i wanted the main hexagon in the brighter or darker colour, think i prefer the right hand side. Also i have designed it so each categories brighter hexagon is a different hexagon, so one of the three.
I started to think that I could use the dots pattern to create arrows as a wayfinding system within the building by highlighting certain dots. I started to test the logo with lowercase and in black and white.
After doing a workshop with Orlagh I started working on the concept of a 6 side hexagon and dots, with the idea of having the RSc as the type element and overlapped hexagons as the mark.
To explain my logo better I have showed in three stages how it is the coming together of 3 separate hexagons that overlap, I also tested putting the RSC inside the logo. After speaking to Steve I think i have decided to scrap the RSc part of the logo idea as from re reading the brief i actually just need to rebrand the building, not the society. And one of the problems with the RSc idea is that the important part, the chemistry is the smallest character. So i might just have name the nucleus and the strapline underneath.
After speaking to a chemistry student and speaking with Sarah Temple I decided to use the name "The Nucleus" with the strapline "royal society of chemistry centre" which i thought find well together being that the nucleus of something is the centre where things meet. I also learnt that chemistry can be spilt into organic, inorganic and physical and that the colours you would associate with them would be green, blue and red, and so i've tested working this into my design idea. Was testing if i wanted the main hexagon in the brighter or darker colour, think i prefer the right hand side. Also i have designed it so each categories brighter hexagon is a different hexagon, so one of the three.
I started to think that I could use the dots pattern to create arrows as a wayfinding system within the building by highlighting certain dots. I started to test the logo with lowercase and in black and white.
After doing a workshop with Orlagh I started working on the concept of a 6 side hexagon and dots, with the idea of having the RSc as the type element and overlapped hexagons as the mark.
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